It is often asked why blogs are so important for businesses, and the answer is very simple – blogs equal a higher potential revenue. Did that get your attention? It should, because it is true. Simply slapping together a blog and expecting magic to transform your sales numbers overnight however is unrealistic. Today we will take a look at why blogs are effective tools and what it takes to have a successful blog.
A blog is another avenue for traffic. The more streets you have that lead to your main site, the higher your potential is to increase sales. That is a pretty easy concept to grasp, right? Even if your main site is highly ranked, it still is not drawing in every potential client possible. Having one blog leading back to your site is good, two is better, and several is really taking the bull by the horns. Think of it this way – one dollar is good – ten dollars is better. It’s the same concept.
Another nice thing about blogs is that you can use them to get out information about products that may not really have a appropriate space on your site for the purpose. You may not always want to tinker with your main site so having a blog that addresses that need works perfectly. Another thing to keep in mind is that a well maintained blog can be monetized via programs like Adsense or other advertising opportunities and over time become self sufficient or even profitable entities. This isn’t the norm, but it does happen, and if you can get some revenue back, you have to grab it.
What you need to do when setting up a blog is have a well thought out plan. Know the audience you want to target with your blog(s) as best as you can. Focus the content to attract those people, and as importantly, keep your blog fresh. You should plan on adding new content at least 5 times each week – one update per day is optimal. You can go with less, but the main key is consistency. Establish a presence and maintain it.
Create a space where visitors feel comfortable posting comments, and good or bad, make sure you respond to those comments. Consider using your blog to give away some freebies – people love almost anything that is free. Run a weekly contest, randomly choose from those who have posted, or use whatever criteria you desire. The key is that a blog that is interactive is a blog that gets bookmarked and passed around which leads to you getting more links, more exposure and almost assuredly more sales. it’s a lot cheaper form of promotion than many other options.
Once you’ve established a thriving blog, you can work to make it more viable for conversions and increase its value as time goes on until you wonder how you ever got by without it! Invest the time – your business deserves it!