If you’re preparing to take the dive into the world of Twitter but have no idea how or what really makes for a successful Twitter campaign you’re not alone. Most people are lost when they start out – and that is okay, but being informed is better. When most people think about what makes for a successful Twitter account they generally think of it in terms of one thing – how many followers do I have? Having a load of followers is nice and it surely can win some bragging points, but is that really all it takes to be a Twitter king? Doesn’t the quality of your audience count too?
Think of Twitter in terms of a car dealership. Your account is equivalent to car showroom. You try to tweet as many interesting and relevant things as possible to not just get the attention of people passing by, you want to convert those visitors into clients. It’s not that much different than the guy with the wacky inflatable arm waving prop on the corner of his lot trying to draw you in.
Just as having 1,000 people visit your showroom without making a sale is a bust. Having 1,000 Twitter followers that do not re-tweet your posts or ever put a penny in your pocket are pretty useless. The whole point of Twitter is getting people engaged so you can get them to a conversion point. Would you enter any venture that saps your resources to get zero return? So what do you need to do to make Twittter work for you?
Start with a professional profile. Use your corporate logo as the photo and then come up with the most engaging description you possibly can in 160 characters or less. Make sure you include a link to your website in the field provided for it. Allow people to direct message you. It helps encourage engagement. If necessary, hire someone to do it for you. This is going to your company’s outward presentation to the world so it is worth spending a few dollars to make it the best it can be and running professionally. Keep in mind that Google will index this, so it is definitely not something you want to play around with and skimp on. SEO does count! Even with the birth of G+, twitter does have a Google presence.
Next, get to know your competition. Too many people never even consider looking for who on Twitter is competing for the same keywords as they are. To do this, type http://search.twitter.com Type in your keywords and see who is hitting them and how effectively they are doing it. Figure out what you ned to do in order to do it better than them. Next, begin tweeting articles from around the web related to your target audience using titles you have optimized. Be sure to credit the original source! This is a great way to get industry specific followers. Once you get them reciprocating, the odds are you will get some of their followers as well. This makes it easier to get your business tweets shared around later – reciprocation is big.
It is important to tweet on a regular basis so people keep your name and product fresh in their mind. If you aren’t there, it’s almost like you don’t exist. If you are asked questions, make sure you answer all that are relevant. Don’t waste time if it is a, excuse the phrase, “stupid question.“ Your odds of converting increase greatly if you actually are social when using social media. While Twitter has not banned the use of hash tags in tweets, it is best to keep them to a minimum. People that use hash tags in their tweets all the time are often looked upon as spammers – and it simply does not pay to get that tag. Playing nice and keeping it clean goes a long way.
When you begin following people, make sure those that you follow are people that can do something to raise your corporate profile on Twitter. Avoid bots and people that you wouldn’t want associated to your business in the real world. Keep in mind that the people you follow on your personal account may be of no value to your business account – keep them separate! Like anything else, keep your eye focused on quality and your campaign will be all it should be. You’ll be a twitter king, or at least a prince, in no time at all!